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CHANEL Is Writing A New Page Of Its History

After a celebration of the iconic Gabrielle Bonheur “Coco” Chanel’s Birthday on 19th August, they also celebrated their latest release of their new women’s fragrance called ‘Gabrielle Chanel’.

A new name. A new bottle. A new fragrance. A new realm of expression and inspiration.




About Gabrielle Chanel

Gabrielle Bonheur “Coco” Chanel (19 August 1883 – 10 January 1971) was a French fashion designer as well as a  businesswoman. She was the founder and namesake of the Chanel brand. Along with Paul Poiret, Chanel was credited in the post-World War I era with liberating women from the constraints of the “corseted silhouette” and also popularizing a sporty, casual chic as the feminine standard of style.

Chanel was known for her lifelong determination, ambition, and energy which she applied to her professional and social life. She both achieved financial success as a businesswoman and catapulted to social prominence in French high society, thanks to the connections she made through her work. These included many artists and craftspeople to whom she became a patron.

The Fragrance

First Name: Gabrielle

Last Name: Chanel

Distinguishing Feature: Rebellious 

The fragrance ‘Gabrielle Chanel’ is her, it’s majestic, courageous, valiant, bold and passionately feminine’ It is the first new female fragrance from the House in 15 years!

The fragrance invites women to have faith in who they are and what they are capable of achieving to find their own voice. Much like the fragrance bottle, the aim was to reveal a unique identity. It brings out the natural aura and is not swayed by any external will. 


Tuberose From Grasse

Ylang Ylang

Orange Blossom

Who Was She?

Gabrielle was a free woman, with a tireless thirst for independence that women of her time could not claim. A woman in love, passionate, unbowed. In addition to that, she remained defiant in the face of the obstacles blocking her path to the destiny she had chosen for herself. 


Gabrielle, unbowed, refuses to give up or to accept fate. 

Gabrielle, courageous, chooses to be like no one else. 

Gabrielle, determined, forges her own destiny and personality. 

Gabrielle, resolute, seeks fulfillment at all costs to win her freedom. 

Gabrielle, passionate, is unwavering in devotion to creating what will be tomorrow. 

Gabrielle, ambitious, invites every woman to follow her own path… Today as in the past. 



Launch Date Details

Launching worldwide: 1 September 2017

Gabrielle Chanel EDP 100ml: R2465

#TheCHANELGABRIELLEfragrance #GabrielleChanel #ChanelFragrance

“I have chosen the person I wanted to be and am” – Gabrielle Chanel



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