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Introducing The New GUESS Collection – Stand A Chance To WIN!

Guess

This spring 2017 season, GUESS celebrates its 35th Anniversary with a GUESS Originals capsule collection and iconic advertising campaign featuring GUESS Girl Hailey Baldwin, alongside heart-throb Stefano Sala.

Giveaway closed: Congratulations Nompumelelo Mtshweni!

These classic black and white photographs showcase the limited edition pieces in the GUESS Originals 1981 Anniversary Capsule. They celebrate our 35 sexy years of innovative designs, pride, and success.

The advertising campaign art is directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., And, shot by renowned fashion photographer Tatiana Gerusova. It perfectly reflects GUESS’ all American style and rich denim heritage that has characterized the brand for the past several decades.

Introducing the “GUESS Originals – 1981 Anniversary Capsule” Collection

Gerusova’s lens transports the viewer back to an era when the Marciano brothers transformed denim workwear jeans into must-have fashion pieces. Furthermore, photographed inside an actual California denim washing facility, the campaign follows Hailey and Stefano as they exemplify the sensual and carefree essence of the GUESS brand. The denim creations and iconic logo tee’s found in the capsule demonstrate that GUESS, 35 years after creating the fashion denim culture and introducing the category to the global fashion industry, still remains a pioneer in denim.

Following international launches, GUESS South Africa launched the GUESS Originals 1981 Anniversary Capsule at the Tin Factory in Johannesburg on the 20th of July 2017. Partnering with Cosmopolitan; COTY  provided each goodie bag with a 1981 GUESS Fragrance. Also, Bacher and Co accessorized the models with timepieces. And, GHD and 3INA styled the models hair and make-up to perfection. Lastly, Bombay Sapphire Gin had a bar that kept the party going like a well-oiled machine. The star-studded launch event, was attended by celebrities, media and top fashion guru’s in South Africa.

The GUESS Originals 1981 Anniversary Capsule

This keeps with the unique stone-washed and hand treated denim techniques developed by the Marciano brothers back in the 80’s. These techniques have remained a key part of GUESS’ roots. Furthermore, woven labels, buttons and rivets embrace the same aesthetic as the original pieces. These mirror the assortment of American and Italian fabrics used in the collections from the 80’s and 90’s.

Mixing equal parts modern and vintage, the denim heavy women’s assortment delivers a range of jeans and skirts. Also, jackets, vests and chambray shirts in a variety of both oversized and fitted designs. 90’s logo-mania returns making a big statement in the stone-washed denim group. That is, using logo letter appliqué, archival embroidery patches and laser printing to update the modern aesthetic. Also, to lend a classic nod to the 90’s era varsity look.

Oversized longline tees and vests are styled as dresses and worn over baggy high-waisted jeans. They reflect the 35th anniversary collection’s laid-back, vintage vibe. Furthermore, form-fitting bodysuits as well as cropped tops, racerback tanks and sweatshirts stamped with a classic GUESS logo balance out any oversized piece in the capsule and add a touch of sexy to your vintage ensemble.

The spring 2017 men’s GUESS Originals 1981 Anniversary Capsule collection

This brings back the 90’s retro brights with pop colors splashed on oversized tee’s and swished on old school GUESS logo’s. Thus, blending GUESS’ all-American heritage with collegiate-cool, a head-turning varsity vintage jacket in vibrant coral. Also, patched with artwork from the GUESS archives, it steps up your sartorial layering game and adds a punch color to your wardrobe.

For denim, selvedge 1981 jeans with destroyed details in dark and light indigo shades are classic hits. Also, this includes the indigo denim jackets with bold authentic GUESS embroidery and patches. They pair well with sashed indigo and heather grey drop shoulder sweatshirts that can either be worn alone or layered over a semi-distressed chambray button-down shirt.

Stand a chance to win an Iphone 6 Plus phone cover +  a clutch purse + a selfie stick

Yes, you read that right! We’re giving away an Iphone 6 Plus phone cover, a clutch purse and a selfie stick to one lucky person.

 

How To Enter:

 

 

a Rafflecopter giveaway

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Comments (70)

  • Avatar

    Anisha Singh

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    My mum always taught me that money doesn’t buy style. So yes! Ever since I was a kid, I loved starting my own trends & even designed my own outfits for raves! Think blue satin belll bottoms & a sequin crop! Well as I got older, my inner wild child subsided a bit. So now my style is London chic… I love buying quality items like trench coats and mixing them with sleek black pants & nude heels. So my style is real & classic with a chic flair! Ooh la la!

    Reply

  • Avatar

    Losh Don Kisten

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    Sassy, with a bit fierceness but gentle as a cat

    Reply

  • Avatar

    Naina

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    Wow amazing giveaway.

    Reply

  • Avatar

    Tania

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    My style is simple, yet timeless and elegant

    Reply

  • Avatar

    Eve Titmuss

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    Love Guess

    Reply

  • Avatar

    Corrine

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    So what i need

    Reply

  • Avatar

    Janel Sunderlall

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    My style is classic yet trendy.

    Reply

  • Avatar

    Leigh-Anne Swart

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    I would describe my personal style as confident and sassy ..I love Guess Denims as they make me feel so sexy and they suit my figure….

    Reply

  • Avatar

    Tania Brewis

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    My style is Simple Comfort. The one item that expresses my clothing style is jeans. I love jeans. I have all my life. They are “home” to me. Boot cut jeans are my “go to” item. I can dress them up by wearing black jeans with a nice sweater or dress down by teaming them with a loose comfortable top.

    Reply

  • Avatar

    Nooreen Agherdien

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    I would best describe my style as minimal chic with a pops of quirky colours

    Reply

  • Avatar

    Gloria

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    My personal style is unique

    Reply

  • Avatar

    Dawn

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    My personal style is elegant and unusual

    Reply

  • Avatar

    Loshini munsamy

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    I wil love to own this fabulous prizes, its sumthing I can never own. #thenewguesscollection

    Reply

  • Avatar

    Megan Hartwig

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    My personal style is quite minimalist in dress and hair.I’m a fan of ‘ less is more’ and I will never be seen in anything with frills because I look plain silly. Though scent wise I love my bold dramatic chypres and florals. So I’m not a minimalist with scent eg J C Ellena’s style.Perfume is a deeply personal choice to me and I choose scents that ‘move’ me and feel strongly about ( most of the time! )

    I’m not a ‘ girlie girl ‘ type at all though I’m very particular about good grooming. Heels ( 2.5 inches or more ) are all I own apart from my shoes for exercise – not owning a single pair of flats or any shoes that are black in color. They’re all nude ,beige and other colors. That’s it I think…… BUT I love my jewelry (don’t wear them much anymore though! I adore pearls ! )

    Reply

  • Avatar

    Lois Carol Wessels

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    Fantabulous prize – would love to win – still using the old Nokia which is ‘past its sell-date’ an is destined to go to cell heaven soon

    Reply

  • Avatar

    Rashika Harduth

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    Guess is my favorite brand, and I would be honored to win this awesome prize. It would add to my guess bag collection.

    Reply

  • Avatar

    Martie Schoeman

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    To me Less is more!

    Reply

  • Avatar

    Nicole Naicker

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    My personal style reflects me ,a beautiful persona and what I take time to perfect,in my own way timeless and chic

    Reply

  • Avatar

    Shelayne Roman

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    I’m obsessed with denims and Guess is my ultimate brand

    Reply

  • Avatar

    Tanusta Jainarain

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    Sophisticated

    Reply

  • Avatar

    Etienne

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    New Guess

    Reply

  • Avatar

    Emizer Vinkhumbo🌸 (@Oka_Vin_K)

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    MY DOMINANT STYLE PERSONALITY IS ELEGANT

    Reply

  • Avatar

    Lisa-Ann Stieger

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    My style is relaxed and uncomplicated yet stylish.

    Reply

  • Avatar

    Michele

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    I would say I’m a jeans and T-shirt kind of person but I also love a bit of glam 🙂 I’ve been a Guess fan for years, this prize would totally make my year! Thanks

    Reply

  • Avatar

    Martie Schoeman

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    Oh my word!!! This is what I need! My phone is long overdue!

    Reply

  • Avatar

    Marc McDonald

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    relaxed and individual

    Reply

  • Avatar

    Jackie Katzen

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    I beleive less is more, my style is quite simple and understated

    Reply

  • Avatar

    Lynn botha

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    I like to be comfortable.. so that is most important to me

    Reply

  • Avatar

    Lynnith Andreou

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    My style is extremely laid back! Casual Bohemian

    Reply

  • Avatar

    Ria Kahl

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    Awesome love giveaways

    Reply

  • Avatar

    Ginna

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    My personal style is relaxed and comfortable 😊

    Reply

  • Avatar

    Lyn

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    Casual, relaxed, comfortable

    Reply

  • Avatar

    Carolyn Augustus

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    Minimalist classic, comfort above all else. I’m a good ol’ plain Jane

    Reply

  • Avatar

    Petra van der Merwe

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    My personal style is quite minimalist in dress and hair. I’m a fan of ‘ less is more’

    Reply

  • Avatar

    Cathy Badenhorst

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    casual, relaxed , Boho Chic

    Reply

  • Avatar

    Daniela Cardoso

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    I have an very individual style and do not conform to fashion trends, I love denims and jeans are my staple, love tshirts, vintage shirts and dress

    Reply

  • Avatar

    Rumbarani Naidoo

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    The best way to describe my personal style is: versatile. I hate conforming to a specific style because I’m always open to stepping out of my comfort zone and switching up my looks.

    Reply

  • Avatar

    Kabelo Phalane

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    My personal style is simplicity and comfort…

    Reply

  • Avatar

    REHANA seedat

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    MY PERSONAL STYLE IS FORMAL

    Reply

  • Avatar

    Wendy Stroud

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    simple, casual and comfortable for everyday but love to dress up for special occasions

    Reply

  • Avatar

    veronica

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    retired now so really only wear simply yet stylish casualwear

    Reply

  • Avatar

    Chalene C

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    I work in a Hospital so I wear smart clothes during the week but on weekends I am all about casual and comfy clothing

    Reply

    • Avatar

      Trish

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      Hi Chalene
      Weekend wear should be comfortable. After all it is the one time we get to relax

      Reply

  • Avatar

    Samantha Martin

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    Conservative meets 70’S 😉

    Reply

    • Avatar

      Trish

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      Yes, I agree with you Samantha
      How stunning is the collection?

      Reply

  • Avatar

    Nompumelelo Abligain

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    My style would be described as trendy and very much “girly
    girl”. I love keeping up with the latest fashions, but I don’t try
    and force them on myself if they don’t fit “me”. Sometimes
    I’m the consummate diva, sometimes I’m laid back and easy
    and some days I’m earthy or afrocentric. I dress according to
    how I’m feeling on any particular day, but my look always has
    a very feminine flair to it.
    As for perfumes…they don’t fit my style at all. Though I’m
    very feminine, I don’t care for overly feminine fragrances. I
    don’t at all like fruity scents, and I don’t like one-dimensional
    florals. I generally stay away from florals, but if I do wear
    them they have to be paired with some other notes that are
    more earthy. I adore amber and other resinous/boozy scents.
    I’m a huge fan of oriental frags. Basically, the edgier the
    better.

    Reply

  • Avatar

    Tiyana

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    This is the best by far I love everything about this style 😀 I liked and shared

    Reply

  • Avatar

    Anusha Naidoo

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    My Style is all about Comfort and Simplicity
    Simple yet epitomizes my femininity.
    Its all about looking and feeling comfortable, I can wear a simple outfit and dress it up with accessories from jewelry to a handbag to a scarf around my neck to heels.
    It looks classy although its simple .

    Reply

  • Avatar

    Jo

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    sassy chic 🙂

    Reply

  • Avatar

    Soraya asmal

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    Over the years my style has definitely changed a lot, from tomboy sneakers and ts, to flared jeans, vests and heels to shorts, flip flops and now I dress for complete comfort with a dash of sassy and edgy look. I like to keep up with the trends and go with the flow. 👚👠👜👗👑💄

    Reply

  • Avatar

    Mira Naidu

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    Trendy,fun, standout. I love feminine design’s

    Reply

  • Avatar

    Roxanne Chutthergoon

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    Chic and Trendy

    Reply

  • Avatar

    Simone Cameron

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    My style I’d say is casual and comfortable, though I like to be feminine in a more classic, timeless sort of way.

    Reply

  • Avatar

    Shelley Wessels

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    Femine and classic

    Reply

  • Avatar

    Este

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    The style is so comfortable could see myself wearing it

    Reply

  • Avatar

    Wendy Vivier

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    Awesome! Stylish and tasteful!

    Reply

  • Avatar

    Chrisna

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    My wife and I both love Guess clothing, fingers crossed.

    Reply

  • Avatar

    Salochana Naidoo

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    My personal style is simple but classy. I’m always at me best when I’m comfortable. I don’t get tied down by peer pressure, but instead see what works for me.

    Reply

  • Avatar

    Nivashini Thaver

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    I’m the most relaxed casual dresser ever! I can live in jeans. My first memory of my hubby and I was even before we started dating and this sweet man bought me my favourite Guess Pink perfume set with a matching pink Guess bag. Someone listened to what I loved the most. Been a fan forever!!!

    Reply

  • Avatar

    Annette Hamann

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    I’m a huge guess fan but unfortunately I don’t own a pair of guess jeans. They will be perfect for me for both casual and smart affairs. My style is more smart casual. Fingers crossed

    Reply

  • Avatar

    Dawn Clarke

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    my personal style, smart casual, comfortable, sassy and unique

    Reply

  • Avatar

    Depashni Marie

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    My personal style is the sportsluxe look. I love wearing black , I love wearing jeans and sneakers. Whatever looks comfortable is my.go-to style.

    Reply

  • Avatar

    kamilah francis

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    comfortable,feminine yet conservative

    Reply

  • Avatar

    emlyn THOMAS

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    Iphone 7 plus and iphone 6 plus cover will work on iphone 7 plus

    Reply

  • Avatar

    Anita Dingwayo

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    loving it, i would real rock on this. love, love love

    Reply

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