Social media use in South Africa is exploding, with winners and losers in the space.
According to World Wide Worx and Fuseware’s South African Social Media Landscape 2016 study, a quarter of all South Africans – 13 million people – now use Facebook.
Ten million of these users access Facebook via mobile devices while 1.6 million are using basic feature phones to browse the social network.
The study further says that 1.4 million South Africans access Facebook via their tablets
Meanwhile, picture-sharing service Instagram has also recorded strong growth in South Africa, according to the study.
Instagram doubled its user base from 1.1 million in 2014 to 2.68 mlllion in 2015.
Other major social networks such as LinkedIn recorded growth while Mxit shrank in terms of monthly active users.
Here’s the statistics on social media platforms in South Africa over the past few years:
August 2012 – 2.4 million users in South Africa
August 2013 – 5.5 million
August 2014 – 6.6 million
August 2015 – 7.4 million
2013 – 2.7 million users in South Africa
2014 – 3.8 million
2015 – 4.6 million
2014: 1.1 million
2015: 2.68 million