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The Social Media Explosion In South Africa

Social Media

Social media use in South Africa is exploding, with winners and losers in the space.

According to World Wide Worx and Fuseware’s South African Social Media Landscape 2016 study, a quarter of all South Africans – 13 million people – now use Facebook.

Ten million of these users access Facebook via mobile devices while 1.6 million are using basic feature phones to browse the social network.

The study further says that 1.4 million South Africans access Facebook via their tablets

Meanwhile, picture-sharing service Instagram has also recorded strong growth in South Africa, according to the study.

Instagram doubled its user base from 1.1 million in 2014 to 2.68 mlllion in 2015.

Other major social networks such as LinkedIn recorded growth while Mxit shrank in terms of monthly active users.

Here’s the statistics on social media platforms in South Africa over the past few years:

Twitter:

Social Media

Twitter use continues to grow in South Africa / image: adweek.com

August 2012 – 2.4 million users in South Africa
August 2013 – 5.5 million
August 2014 – 6.6 million
August 2015 – 7.4 million

 

 

 

 

LinkedIn:

social media

LinkedIn showed a huge 20% increase in its use from 2013 to 2015 in South Africa

2013 – 2.7 million users in South Africa
2014 – 3.8 million
2015 – 4.6 million

 

 

 

 

 

Instagram:

Social Media

Instagram, like Twitter, continues to grow in South Africa

2013: 680,000
2014: 1.1 million
2015: 2.68 million

 

 

 

 

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Comments (4)

  • Avatar

    Aidan

    |

    That’s madness how quickly it has increased in SA. I wonder what are the stats per city

    Reply

    • Avatar

      Trish

      |

      Aidan, it is increasing continuously. I have no idea what the city stats are, but I can see by our stats.

      Reply

  • Avatar

    Petra

    |

    There will be some time nearby when the numbers will start to drop what do others think? Which year will that be?

    Reply

    • Avatar

      Joshua

      |

      It looks like it’s on the up and up for now. The increases are still higher each year so we will see: maybe in 5 years or until the next big social media platform takes off.

      Reply

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